HYPR STAGE

TWICE | Oishi Snack Tacular Fan Meet

Mall of Asia
May 2023

Overview

In June 2024, Oishi Philippines brought joy and excitement to thousands of Filo ONCEs with a one-of-a-kind fan meet featuring none other than TWICE—one of the biggest K-Pop girl groups in the world. The event blended the fun, playful energy of the Oishi Snacktacular campaign with the irresistible charm and star power of TWICE, delivering an unforgettable experience for fans. It was a strategic move to deepen Oishi’s brand affinity through pop culture and music-driven engagement.

Our Role

HYPR Stage, the live event production arm of HYPR, took the lead on several key elements of the show:

  • Scriptwriting & Program Development
  • Creative & Visual Asset Development
  • Stage Direction
  • Fabrication & Logistics Management

Working closely with our sister company Ovation Productions, who brought TWICE to Manila, we ensured a smooth, tightly executed program that allowed fans to truly connect with the group in a meaningful and organized setting.

Goals & Challenges

Goals:

  • Create a high-impact, emotionally resonant experience for TWICE’s Filipino fan base
  • Execute a well-branded event without overshadowing the organic fan energy

Challenges:

  • Managing a fan meet with extremely high demand and limited time with the artists
  • Balancing brand objectives with fan expectations
  • Coordinating creative, technical, and artist-related elements under tight timelines

Together with Ovation Productions, HYPR leveraged its collective experience in music events and fan culture to develop a show flow and environment that felt both intimate and polished, maximizing engagement in every minute.

Results

  • A full house of ecstatic Filo ONCEs and overwhelmingly positive fan sentiment online
  • Seamless program execution praised by both client and partner teams
  • Strengthened Oishi’s brand connection to K-Pop culture and young Filipino consumers

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