Overview
Roar As On was a large-scale employee celebration mounted for AIA Philippines in May 2023. Designed as a thank-you tribute to the AIA community, the event marked the company’s first-ever music festival of this scale—a fitting reward for a standout year.
As shared by CEO Kelvin Ang: “This concert was a big ‘thank you’ celebration of our people’s hard work that contributed to the wins we accomplished in 2022… These would not have been possible without their focus and dedication.”
Coming off the back of pandemic challenges, the night was all about unity, energy, and well-earned celebration.
Our Role
HYPR was tapped to lead the full-event management of Roar As One—from creative concept to seamless execution. We curated a concert experience that felt like a true festival, bringing together some of the top musical acts in the country to deliver a show-stopping performance for AIA's employees.
This event was a first-of-its-kind experience for the company, and HYPR’s hallmark combination of showmanship, precision logistics, and music marketing made it one to remember.
Goals & Challenges
Goals:
Challenges:
HYPR’s deep network in the music scene and our experience with high-touch corporate events allowed us to pull everything together smoothly.
Results
Relevant Links:
From arena-sized concerts to high-impact corporate launches,we bring expertise in stage production, artist management,and brand storytelling. If it’s building hype or creating connection, we know how to make moments HYPR.
