Overview

In celebration of its golden anniversary, the National Music Competitions for Young Artists (NAMCYA) mounted Gintong Pamana—a festival series honoring 50 years of excellence in Philippine classical music and youth development.

Held in November 2023 at the iconic Metropolitan Theater, the event featured a rich program of classical performances and cultural showcases, all aimed at highlighting the legacy and continued impact of NAMCYA on young Filipino artists.

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Our Role

Through HYPR Amp, our digital and content marketing arm, we were tapped to handle:

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• Social media planning & content strategy
• Event promotion across platforms
• Real-time event coverage & content capture

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This marked the first time NAMCYA worked with an external digital agency—a milestone that reflects their commitment to reaching younger, more tech-savvy audiences and bringing their legacy into the digital age.

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Goals & Challenges

Goals:

• Promote NAMCYA’s 50th anniversary events to a broader audience, especially younger musicians and music enthusiasts
• Modernize the organization's digital presence without losing its cultural prestige
• Provide dynamic, real-time coverage that captures the emotion and energy of the live performances

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Challenges:

• Working within a lean budget and keeping the integrity of government and arts-funded institutions
• Navigating multiple stakeholders and partners, including CCP and NCCA
• Developing content that honored NAMCYA’s traditions while making it engaging for online audiences

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HYPR Amp approached the campaign with a balance of reverence and relevance, ensuring all communications remained true to NAMCYA’s mission while utilizing digital tools and storytelling to expand its reach.

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Results

• Significantly increased engagement across NAMCYA’s social media platforms during the period
• Positive audience reception both online and in-person, with many alumni and young musicians expressing pride and nostalgia
• Strengthened digital presence that provided a blueprint for future NAMCYA events and partnerships

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Solidified HYPR Amp as a trusted partner for heritage and arts institutions looking to modernize

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Relevant Links

• https://www.facebook.com/NAMCYAPH/videos/254504490975322 
• https://www.facebook.com/NAMCYAPH/videos/1330238064340296 
• https://www.facebook.com/NAMCYAPH/videos/3531907067029562

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